News

Australian Cotton At Best&Less

September 9th 2022

Summer is right around the corner, and with the warmer weather comes the search for summer fashion! Best&Less is always looking for more ways to enrich the lives of Aussie’s across the nation all while keeping sustainability at the forefront of our minds - that’s why we’ve partnered with Cotton Australia to use Australian Cotton, bringing our customers a range of lightweight, breathable, cotton essentials and fashion styles for summer! Aside from looking incredible, there’s a few reasons we’re super excited to be stocking Australian Cotton this season, check them out below!

Proudly Australian

Best&Less proudly supports Australian farmers, providing high quality clothing for families everywhere, so it feels right for us to be supporting the Aussie families that allow us to create great products. Approximately 90% of Australian cotton farms are family owned and operated by Aussie families. These families often live in and have been part of their community for many generations. In a normal year, the Australian Cotton industry provides jobs for more than 12,000 employees.

Affordable Style

Great quality doesn’t have to break the bank this summer. Our Australian Cotton range for kids this year starts from just $3.50! With a wide range of colours and fits, you’ll be able to find the perfect basics, and fashion staples for your little ones. Best&Less is home to a range of Australian Cotton pieces for the whole family, meaning you can find the clothing you need all in one place.

Premium Quality Cotton Fibre

Cotton is known for being durable and easy to care for, but beyond these qualities, cotton is one of the best fabrics for Aussie summers. Cotton is extremely absorbent and breathable, making it an excellent option for garments that sit close to the skin, like t-shirts and tank tops. Australian Cotton is known for its near zero contamination, staple length, and most of all its strength, making it a sought after fibre for the global market.

Sustainably Produced Cotton

As a business, we’re always looking for ways to become more sustainable, and we know that utilising Australian Cotton is just one of the ways that we can do that. Compared to 1992, producing a bale of irrigated Australian Cotton now takes:
  • 48% less water
  • 97% less insecticides
  • 34% less land
Beyond this, Australian Cotton has committed to ongoing sustainability testing and reporting, ensuring that they’re always striving to work as sustainably as possible.

Everyday Comfort & Style

Australian Cotton can be used to create almost any garment you could imagine, all while remaining breathable, soft to wear and absorbent. It’s functional benefits are complemented by the fact that cotton takes well to coloured dyes, making it an excellent creative expression from colours to prints. Best&Less has a wide variety of colour and print options in our Australian Cotton range, meaning you can feel AND look your best this summer.

If you’re interested in learning more about Australian Cotton, you can check out their website here. You can find their recent sustainability reports, as well as information about Australian Cotton crops, farms and more. Shop our full range of Australian Cotton online and in stores now!